After the Liberation of France, he became a professor at the University of Bordeaux and wrote 58 books and numerous articles over his lifetime, the dominant theme of which has been the threat to human freedom created by modern technology.Īs early as 1928, Edward Bernays recognized propaganda as a modern instrument to produce productive ends and "help bring order out of chaos". The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard, and to an activity aiming to make the individual serve and conform.Īfter being discharged as a professor from French universities by the Vichy regime Ellul became a leader in the French resistance during World War II. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. Propaganda: The Formation of Men's Attitudes (1965/1973) ( French: Propagandes original French edition: 1962) is a book on the subject of propaganda by French philosopher, theologian, legal scholar, and sociologist Jacques Ellul. Propaganda and the Formation of Men's Attitudes
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